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大同技術學院烘焙管理系
分類清單
副教授-林純雅

 


連絡信箱

  • amber@ms2.ttc.edu.tw

 

專長

  • 餐飲服務業行銷、網路行銷、電子商務、顧客關係管理

 

著作 - 期刊論文

  • "Understanding players’ achievement values from MMORPGs: an exploratory study," Internet Research (25:5), 2015, pp. 829 - 851. (SSCI)
  • “Perceived Ease of Use, Trust, and Satisfaction as Determinants of Loyalty in e-Auction Marketplace,” Journal of Computers (7:3), 2012, pp. 645- 652. (EI)
  • “A Cognitive Approach to IS Requirement Analysis: Mental Model Building from Case Study,” Journal of Software (6:4), 2011, pp. 643- 650. (EI)
  • “Predicting Consumer Repurchase Intentions to Shop Online,” Journal of Computers (5:10), 2010, pp.1527-1533. (EI)
  • A Study of User-Analyst Mindmap Divergence: Using the IQA Approach, 資訊管理學報,第十四卷,2007pp.191-218 (TSSCI)
  • “員工公平知覺對工作態度之影響 - 以我國私立技專院校教師為例”,慈惠學報,第六期,2010pp.221-238
  • “我國電機電子業之專業製造經營績效分析”,大同技術學院學報,第十三期,2004pp.127-146

 

著作 - 研討會論文

  • "Understanding the Critical Factors to Smartphone Operation Systems Usage Loyalty," The 26th International conference of information management. Chinese Society of Information Management, Taipei, Taiwan, May 23, 2015, pp. 1-13.
  • "Why college students play online games?," The 25th International conference of information management. Chinese Society of Information Management, Taichung, Taiwan, May 24, 2014, pp. 330-338.
  • "A Study of Gender Difference in Playing Online Games: Using the IQA Approach," International Conference on Innovation and Management, Sapporo, Japan, 2013, P.606-617.
  •  “Combined IQA Approach with a Case Study for Information System Requirements,” Proceedings of Portland International Center for Management of Engineering and Technology (PICMET), Phuket, Thailand, August 2-6, 2010, pp.1384-1389.
  • “Trust in Online Auction towards Explaining the Use Intention,” Proceedings of Portland International center for management of engineering and technology 2009, Portland, U.S.A. August 2-6, 2009, pp.1786-1789.
  •  “A Longitudinal Study on Micropayment Card Adoption,” Proceedings of The 10th Asia Pacific Industrial Engineering & Management Kitakyushu, Japan, December 14-16, 2009, pp.1527-1531.
  •  “Modeling the Trust with ECT in E-Auction Loyalty,” Proceedings of The 3rd Asia-Pacific Services Computing, Yilan, Taiwan, December 9-12, 2008, pp.851-855.
  • “Customers’ perception on attitude towards e-auction,” Proceedings of The 3rd Asia-Pacific Services Computing, Yilan, Taiwan, December 9-12, 2008, pp.1044-1048.
  • “An Explore Study of Non-Using Online-Auction People?” Proceedings of the 2nd International Conference on Industrial Engineering and Engineering Management, Singapore, December 8-11, 2008, pp.1456-1459.
  •  “Clarify Information Requirement under Case Study,” Proceedings of 3rd International Conference on Convergence and Hybrid Information Technology, Bussan, South Korea, November 11-13, 2008, pp.521-525.
  • “Motivations for Non-experienced Electronic Commerce User?” Proceedings of The 3rd International Conference on Convergence and Hybrid Information Technology, Bussan, South Korea, November 11-13, 2008, pp.539-542.
  • “Why people continue use EC?” Proceedings of The 4th International Conference on Wireless Communications, Networking and Mobile Computing. Dalian, China, October 15-17, 2008.
  • “Predicting Consumer Repurchase Intentions to Shop Online,” Proceedings of The 12th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Osaka, Japan, May 20-23, 2008, pp.241-254.
  •  “Toward an Understanding of the Royalty on Online Auction,” Proceedings of The 12th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Osaka, Japan, May 20-23, 2008, pp.203-212.
  • “Users’ Midmap in Software Design – Compare with IS Use Intention and Success model,” Proceedings of 10th International Conference on Advanced Communication Technology, Phoenix Park, South Korea, February 17-20, 2008, pp.110-113.
  • “Extrinsic versus Intrinsic Motivations on Electronic Auction” Proceedings of The 10th International Conference on Advanced Communication Technology, Phoenix Park, South Korea, February 17-20, 2008, pp.2000-2004.

 

服務

  • Reviewer of Cyberpsychology, Behavior, and Social Networking (SSCI), 2013.
  • Reviewer of International Conference on Advanced Communication Technology, ICACT 2012, 2012.
  • 2012數位媒體教學應用研討會」審稿委員,2012
  • CIW國際證照網頁設計系列命題委員,2011~2012
  • 教育部中區技職院校數位教材製作推動小組成員,2011~2012
  • CRM系統開發暨認證推廣諮詢顧問,2009
  • 經濟部資訊專業人員鑑定合格監試人員,2005~2007

 

證照

  • 烘焙食品 - 麵包丙級
  • 食品安全管制系統基礎訓練合格證書(HACCP Process (A))
  • 電子商務規劃師(乙級)
  • 電子商務規劃師(丙級)
  • CRM顧客關係管理商品分析師
  • 經濟部ERP軟體顧問師
  • 數位內容遊戲企劃專業人員(ITE)
  • 資訊管理(應用)專業人員(ITE)
  • Autodesk 3ds Max Design 2010 Certified Professional.
  • Adobe Certified Associate in Visual Communication using Adobe Photoshop CS3.
  • Adobe Certified Associate in Rich Media Communication using Adobe Flash CS3.
  • Adobe Certified Associate in Web Communication using Adobe Dreamweaver CS3.

 

資格

  • CRM系統開發暨認證推廣諮詢顧問
  • CIW國際證照網頁設計系列命題委員
  • 經濟部資訊專業人員鑑定合格監試人員

 

 

 

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